ICCA Association Portal - Case studies

“We already know what we’re going to present at the meeting, and we know what attendees want to hear about.” How many times have you heard that from your internal meeting clients?
If, for a moment, you ask meeting owners to put on their marketing glasses and view the meeting as a customer experience, they might see things differently.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.