ICCA Association Portal - Case studies

How do you know if your large meetings actually produce the results you want? Are people engaged and motivated as a result of the experience? Did they learn what you wanted them to learn? Have collaborative relationships been formed or teams strengthened? Are people behaving with greater focus and clarity? Are they bent on achieving their objectives? Are you seeing positive business impacts after the meeting? 
The way to find out is obvious: Measure the results. Sounds simple, but doing it is not so simple. Measuring a meeting’s impacts on attendees requires, for starters:

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