ICCA Association Portal - Case studies

It was a small group at IMEX America’s Smart Monday session on better, greener, and kinder meetings and how to plan them. Nevertheless, attendees at the two-hour deep-dive session were fully engaged, coming up with dozens of ideas for maxmizing the triple bottom line—people, profit, planet—in planning events.
Led by green meetings pioneers Nancy Zavada, CMP, founder and president, MeetGreen, and Mariela McIlwraith, CMP, CMM, president, Meeting Change, the session began with an overview by Lizzy Paulson of the corporate social responsibility and sustainability efforts she has undertaken recently as events director for Time Warner Cable.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.