ICCA Association Portal - Case studies

Attendees are tired of participating in the “same old” events. And meeting professionals don’t want to create the same old events!
Today’s attendees demand experiences that are unique and valuable and tap into all five senses. To deliver on these higher demands, we need to plan different events—events that achieve the “higher vision.”
How can you take your events to the next level? I invite you to add one small yet powerful step in your event-management process: strategic visioning.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.