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ICCA Association Portal - Case studies

The ROI of meeting design

Event producer Tahira Endean, CMP, talks about the return meeting professionals can expect from investing time, energy, and resources into elevating their meeting design. Great meeting design, she says, not only sparks attendees’ curiosity, allowing them to learn better and make connections, but ultimately inspires them to return to the meeting in future years.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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