ICCA Association Portal - Case studies

There may be nothing more dismaying for a meeting planner than looking out at a half-empty ballroom while the closing keynote speaker takes the stage. Where did everybody go? Especially now, when attendees are not only busier than ever but have an increasing number of events vying for their time, it’s tough to stop them from cutting out early—despite the solid content you’ve programmed for that final day, or morning, or session.
So we’ve collected some ideas for wrangling attendees and getting them to stick it out to the very end. We’d love to hear your strategies, too..
 
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.