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ICCA Association Portal - Case studies

The best events engage all the senses

A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization’s communication goals. To learn more, we talked with summit organizer Dianne Budion Devitt, founder of the DND Group, author of What Color Is Your Event?, and a MeetingsNet IdeaXchange contributor..
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

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