ICCA Association Portal - Case studies

Many conference organizers provide potential attendees with templates and tools designed to convince the boss to approve their participation. These are cost/benefit tools with boilerplate copy. Quantifying the expense side is straightforward. The benefits side gets fuzzy real fast.

Hands-down, the most intangible conference benefit of all is networking. The professional connections you make and nurture can pay dividends for years and in many ways.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.