Why experiential is “changing the marketing landscape”
Experiential marketing is changing the brand marketing landscape, according to Pickled Egg MD Ricky Knight.
The latest Institute for Practitioners in Advertising (IPA) Bellwether Report, published earlier this month, caused some concern among analysts about the shallow growth of marketing budgets in Q2.
However, Pickled Egg MD Knight believes that the upward trajectory of experiential marketing deserves a lot more attention.
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