ICCA Association Portal - Case studies

There are a few ways to think about revenue management. One is that it gives hoteliers a formula for maximizing revenue per available room. Another is that it’s the “Moneyball” of hospitality—a triumph of data over judgment and experience. And there’s a third, says Mark Benson, president and managing partner, Applied Meeting & Hospitality Solutions: “It’s the box of chocolates from ‘Forrest Gump.’ You never know what you’re going to get.”
 
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.