ICCA Association Portal - Case studies

While direct-mail campaigns and working with external partners are vital pieces of her event marketing efforts, according to Meredith Fortunato, e-mail marketing and a VIP program yield more than half of her event registrations. And there are a lot of them—a record-breaking 13,000 total participants in 2015.
 
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.