ICCA Association Portal - Case studies

I agree with every single thing Christina Green says in this EventMB post about the importance of customizing your event offerings to meet the specific needs of each of an organization's members (or at least, the different segments that comprise your group). And she nails it when she says that the effort has to be a part of an overarching change in an organization's relationship with its members, going from being board-driven to being member-driven. And yes, the latter point is so important that not putting it at the heart of your efforts could sabotage the whole deal.
 
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