ICCA Association Portal - Case studies

Do you rely on “smile sheet” evaluations to measure how well your meeting is progressing toward its goals and objectives? If so, you may be missing a rich, and relatively easy to obtain, data set that can help you measure not just progress toward your goals, and also helps you make better informed decisions for future events that will reflect the audience’s needs and preferences.
 
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.