ICCA Association Portal - Case studies

Big data is big news for most industries these days—even, or perhaps especially, for meeting professionals. You can use the data you generate to measure how well your event is performing against your organization’s goals and objectives, and to help drive improvements for future events. You also can use it to show your stakeholders measurable returns on their investments of time, money, and effort.
 
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.