This website uses cookies, which are necessary for you to login to the My ICCA section, integrate social media and track visits to our website. ICCA is legally obliged to ask your permission to use cookies and to inform you about how we use them. By continuing to use our website you are accepting our use of cookies as described in our Privacy Policy. Find Out MoreContinue
Remember Associations only: Forgot password

ICCA Resource

First Article Previous Article Next Article Last Article

ICCA Association Portal - Case studies

The Must-Have for event today is access. Here’s how to get it

What compels employees, clients, and incentive qualifiers today? It’s not cash or more stuff. It’s access.
The high-performing talent and high-value customers that companies need to attract and retain want to go behind the scenes, make a difference, learn from a legend, be immersed in a one-of-a-kind experience.
Meeting and incentive planners already know this, of course. But the more awesomeness they (and their competitors) arrange, the more creative they have to be the next time. “Their daily challenge is, ‘What can we offer now to people who have been everywhere and done everything?’” says Mimi Almeida, vice president of sales at a new purveyor of experiences, IfOnly for Business.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.

First Article Previous Article Next Article Last Article

ICCA Resource Home