ICCA Association Portal - Case studies

Glasgow City Marketing Bureau has released its first conference legacy assessment as part of its new campaign to become a world leader on measuring conference impact.

In a case study of the 18th International Congress of Phonetic Sciences (ICPhS), the bureau says there was "impact on every level", including increasing the profile for the conference ambassador Professor Jane Stuart Smith and establishing lasting collaborations between four universities. The economic impact alone was £2.3 million

To read the full article, please follow this link to the website of our media member Conference and Travel Publications Ltd.