ICCA Association Portal - Case studies

So your client wants an innovation speaker. You might have an idea of what that means, but what does it mean to your client? People often use the word “innovation” when they actually mean creativity, leadership, entrepreneurship, or technology. All of these topics may fit into what your client is looking for. The way to find out is to first ask “Why?” Why do we want an innovation speaker? What are we looking to accomplish?
 
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