ICCA Association Portal - Case studies

At the Consumer Electronics Show in January 2014, Jeff Chase, vice president of sustainability at Freeman, asked some of the event’s big exhibitors what would happen to their exhibits when the show closed. The answer from many, including Audi, with its 5,000-square-foot booth, was that they were destined for the dumpster.
 
To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.