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Meeting professionals want to use social media to foment more participant engagement around meetings and events, but getting started can be daunting. In a recent MeetingsNet webinar, Luann Edwards, CMP, CMM, social media strategist, FM Global, offered a roadmap to social media success.

To read the full article, please follow this link to the website of our media member MEETINGSNET Magazines & E-Media, Penton Media.