ICCA Association Portal - Case studies

Skift editor Greg Oates last week issued an industry rallying call for the business events sector to pursue a three-pillared "Manifesto for a New Generation of Meetings and Conventions," with a focus on the business and professional outcomes rather than the tourism impacts that result from business events. Claiming that “there is really no big game plan in business events today from an industry-wide perspective,” Oates' manifesto pillars of Community, Collaboration and Content [or intellectual capital] are cited as emerging trends demonstrated by innovative cities, including Melbourne (Australia) andGlasgow (Scotland), which are leveraging their knowledge and research capabilities in medical fields, for example, in order to secure major events in their cities and to realise the knowledge, investment, employment, and healthcare legacies that can result from them.

To read the full article, please follow this link to the website of our media member International Meetings Review.